Is Beauty the Engine of Design?

On behalf of Aston Martin, Arkitexture and the Design Museum we invite you to an exceptional evening at the world’s leading museum devoted to contemporary design. Aston Martin Chief Creative Officer Marek Reichman and Design Museum Director Deyan Sudjic, join in an exclusive, extraordinary and far-ranging talk presented by creative editor and writer Hermione Crawford, about how design evolves, beauty versus utility and the very future of cars.

How does Aston Martin create an iconic car? What is beauty, and is a mechanical structure like an automobile beautiful? What is the future relevance of an independent luxury sports car brand, and how will it evolve? These and many other questions will be discussed at this one-off evening featuring conversation on how everything from changing human physiognomy to continuing David Brown’s legacy feeds into creating a new classic car, and how pushing the envelope creates new design solutions. The floor will then be opened to the audience to have their say.

18:30 Drinks reception

19:00 Talk 

20:00 Event ends

Limited tickets available here.

Information on how to get to the museum can be found here.

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